COMM 2000 Lecture 5: Ethnography 1 - Participant Observation
15 Dec 2015
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Ethnography 1 - participant observation. Both a method and a written product. Researcher immerses themselves in that social context. A researcher does ethnography to better understand the things that happen in social groups and social places. Both method and written product of research. Purpose is to understand the culture, norms and values of the group. So much we can learn if we see things from different perspective, preferably who or what were studying. Gerhard muller 1700"s second kamchatka expedition the polar expeditions historian and geographer. Social and cultural anthropology 1800"s. Argonauts of the western pacific. Trobiand people in new guinea. Have a real understanding of the people in our world. Understand that social context to have a real picture. Began in the late 70"s early 80"s. Used to specifically study the nature of communicating behaviours. The process of actually making observations the process is called ethnography as well as.
