BUSI 2400 Lecture Notes - Lecture 9: Comparative Advantage, Web Portal, Sap Erp
2 Jul 2018
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Department
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Professor
CCR9C9 (attended)
● Whats makes a customer come for us instead of us reaching them
● Porters checklist:
○ 1.
○ 2.
○ 3.
○ 4. Competitive advantage arises from fit across activities
How competitive is petGRO?
Using Porter’s Sustainable Competitive Advantage checklist, what (if any) competitive
advantage does petGRO have? You will need to fill in some blanks and be creative with the
petGRO Primer… :)
1.Unique competitive position (different enough?)
-Food quality : petGRO’s main focus is quality. petGRO uses only the freshest and the
highest quality raw materials. Protein ingredients are human grade and whole, with no
animal by-products used in production. They are shipped fresh. Food products are
above average palatability, and coded with production and best before dates. Food is
offered in special ingredients that assist with health benefits for the pets.
-Product size variety : dog and cat foods are produced in various sizes,
nutriVAL,PROTECT and perFORM. nutriVAL is available in custom bulk sizes.
-Return policy flexibility : petGRO offers a 100% money back guarantee on all products
-Environmentally friendly customer awareness : PetGRO also include in their
packaging “Fresh, 100% organic, and environmental friendly”. This will remind
customers to recycle and keep a healthy and clean environment for their pets.
-Locally Legally Certified : petGRO is a member of the Pet Food Association of Canada
and the Pet Food Association of Canada Export Committee. This is evident for
customers that petGRO is legally certified by local health committee organizations.
- Efficient transportation of products to customers : petGRO believes the most efficient
paths to the customer is DIRECT to avoid confusion, delay and cost.
2.Activities tailored to strategy (all parts on the same page?)
- petGRO business model is sell- source-ship that shows integrated cooperation within the
functional areas in the plant
- e-commerce introduces new levels of supply-chain complexity and opportunity that
compel petGRO to manage and share information across a virtual enterprise of
employees, suppliers (Ex SAP ERP),and customers (Ex. CRM System).
- ERP system integrate all functional areas into a single information system, so managers
can save time to find information about each department.
- petGRO uses the Internet to coordinate a network of suppliers and business partners
that strengthens the processes involved in building, distributing and supporting pet
products.
- ?????
3.Clear trade-offs and choices (no hamsters on purpose?)
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Whats makes a customer come for us instead of us reaching them. You will need to fill in some blanks and be creative with the petgro primer :) Food quality : petgro"s main focus is quality. petgro uses only the freshest and the highest quality raw materials. Protein ingredients are human grade and whole, with no animal by-products used in production. Food products are above average palatability, and coded with production and best before dates. Food is offered in special ingredients that assist with health benefits for the pets. Product size variety : dog and cat foods are produced in various sizes, nutrival,protect and perform. nutrival is available in custom bulk sizes. Return policy flexibility : petgro offers a 100% money back guarantee on all products. This will remind customers to recycle and keep a healthy and clean environment for their pets.
