BUSI 2400 Lecture Notes - Lecture 5: Shampoo, Ebay, Brand Awareness
2 Jul 2018
School
Department
Course
Professor
CCR4C9 (attended)
● Standard B2B
○ PetGRO sells to other business
○ We do not sell to traditional distribution superstores
○ Less transactions
○ Ex. Veterinarians
● Standard B2C
○ We connect with customers
○ Understand what our customer wants
● “Concentrator” B2B2C
○ Warehousing like Amazon
○ We want to warehouse other products
○ Bringing it in and selling it
○ Potential Theft
● Broker B2Bx2C
○ Gets sold directly to the consumer but through us
○ PetGRO does not own the products but uses its platform to sell it
○ Ex. Ebay, only connect the buyer and seller
○ PetGRO has nothing to lose when featuring other products and can use the
flow of customer traffic to gather data on our customers interests
○ The broker (being PetGRO) gets a small cut of the profit
1.List six physical B2B opportunities for petGRO?
-Smaller distribution channel
-Less number of stores
-Lowering the cost for selling and marketing
-Establishing strong relationships and partnerships between businesses
-Expanding the target market by having diverse set of customer from each
business
-Less transactions but bulk of money is exchanged
-Increased sales/revenue by B2B approach
2.List six digital B2B opportunities for petGRO?
-Brand awareness through digital mediums
-Big data can be shared between two businesses
-Larger customer accessibility to both business products and services
-Increased digital platforms for product/service selling and marketing
-Business to Business provides instant digital transactions efficient
-Shared digital outlets between the two businesses
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
We do not sell to traditional distribution superstores. Gets sold directly to the consumer but through us. Petgro does not own the products but uses its platform to sell it. Petgro has nothing to lose when featuring other products and can use the flow of customer traffic to gather data on our customers interests. The broker (being petgro) gets a small cut of the profit. Establishing strong relationships and partnerships between businesses. Expanding the target market by having diverse set of customer from each business. Less transactions but bulk of money is exchanged. Big data can be shared between two businesses. Larger customer accessibility to both business products and services. Increased digital platforms for product/service selling and marketing. Business to business provides instant digital transactions efficient. Shared digital outlets between the two businesses. Opportunities: introducing and warehousing variety of diverse products to its customers, provide a greater volume of products (increased sales), and establish strong relationships with other businesses.
