BUSI 2204 Lecture Notes - Lecture 1: Luxury Vehicle, Commercial Vehicle, Infographic
Document Summary
Article: how vw will conquer the world by 2018. Sales comparisons indicate that as early as 2006, vw had already started on its way to the top and by 2011 has already surpassed the rest in terms of worldwide sales. Forecasts for 2018 indicate that vw will further exceed all other automaker groups. The infographic also features the five simple reasons why vw has raced to the top among car manufacturers. The first reason is former vw chairman ferdinand. Piech"s demanding and aggressive management which has propelled the group to success. Second, vw covers every market: mass car, commercial vehicle, premium car, sports car, and luxury car markets. Third, vw beats its competitors by sharing parts among different car models and reducing price and saving costs. Fourth, vw took its chances with china, which has now the biggest car market in the world. And last but not least, vw has established a culture of innovators and risk-takers.
