BUSI 2204 Lecture Notes - Washing Machine, Product Classification, Toothpaste
27 Aug 2014
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To have the population represented there are 70% men and 30% women in the population. Very low response rates-have to make the assumption that the opinions of the people you didn"t get to are equivalent to the opinions of the people you got to. Be careful of large samples, find out how they arrived at these survey results. What is a product: can be offered in a market for attention, acquisition, use or consumption that might satisfy a need or want. Services :activity or benefit that one part can offer to another that is essentially intangible and does not result in the ownership of anything. There is an overlap, all services have some characteristics of products and vice versa. Core benefit-actual product(not a core benefit example. buying an apple laptop, you buy the brand name)- augmented product(delivery and credit) ikea sells a product with core benefits but ikea will ask for more money for assembly.
