BUSI 2204 Lecture Notes - Lecture 15: Sales Promotion, Institute For Operations Research And The Management Sciences
14 Dec 2017
School
Department
Course
Professor
Document Summary
Few goods or services, no matter how well developed, priced, or distributed, can survive in the marketplace without effective promotion. Communication by marketers that informs, persuades, reminds and connects potential buyers to a product for the purpose of influencing an opinion or eliciting a response. A plan for the use of the elements of promotion: advertising, public relations, personal selling, sales promotion, direct-response communication, and social media. The set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition. The process by which we exchange or share meanings through a common set of symbols. Direct, fact-to-face communication between two or more people. The communication of a concept or message to large audiences. The originator of the message in the communication process. The conversion of the sender"s ideas and thoughts into a message, usually in the form of words or signs.
