BUSI 2204 Lecture 14: MKTG- Chapter 14
14 Dec 2017
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Document Summary
All the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use. The market intermediary that sells goods and services to the final consumer. Retailers owned by a single person or partnership and not operated as part of a larger retail institution. Stores owned and operated as a group by a single organization. Relationships in which the business rights to operate and sell a product or service are granted by the franchiser to the franchisee. The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted. A store housing several departments under one roof. A department head who selects the merchandise for his or her department and may also be responsible for promotion and for personnel. A retail store specializing in a given type of merchandise. Large, departmentalized, self-service retailers that specialize in food and some nonfood items.
