BUSI 2121 Lecture Notes - Lecture 5: Selection Bias, Social Perception, Stereotype
21 Jun 2017
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Discounting principle how we will discount something, make it seem not important. Attribution error attribute a behaviour to the wrong causality some comes late, we attribute it to them being lazy, but that"s not the true cause. Selection bias only look at certain things, pick and choose. Halo-effect already decided someone is awesome, so ignore the other aspects. Projection assume someone is doing something for the reasons we would do it. Assume others work and think the same as us. Contrast effect how we perceive something is affected by what we experienced before. Stereotyping make assumptions based on a group they belong to. Firm impression error assume someone"s first impression is what/who they truly are. Self-fulfilling prophecies expect something to be a certain way, so look for ways to validate it/make it happen. Differences that can"t be explained by culture, education etc. Trait theories big 5 extraversion, agreeableness, consciencousness, emotional stability, openness. Psychodynamic theory froid myers briggs -
