BUSI 2101 Lecture Notes - Lecture 5: Social Comparison Theory, Central Tendency, Social Cognition
22 Apr 2016
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Document Summary
Perception is the process by which we select, organize and evaluate stimuli in our environment to make it meaningful for ourselves. The three stages of the perceptual process are explained below: selection - a key aspect of the perceptual process is selective attention, which is de ned as the process of ltering the information our senses receive. Both internal and external factors determine what sensory impressions we pay attention to. Internal factors that affect perception are motives, values, interests, attitudes, past experiences and expectations. People attend to only the stimuli that interest them or support what they are looking for, which explains the term selective attention. The external factors that in uence perception are characteristics of the target we perceive. Our attention is drawn by motion, intensity, size, novelty and salience. Furthermore our perceptions tend to remain constant; once a perceived object is xed in our minds, it is dif cult to reinterpret the stimuli.
