BUSI 2101 Lecture Notes - Lecture 4: Chris Argyris, Bb Gun, Classical Conditioning
6 Dec 2016
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3 kinds of learning: knowledge, behaviors, skills, values, preferences, understanding. Cognitive - to learn to (cid:498)know that(cid:499) - to recall, analyze, synthesize, problem solve, Affective - to learn to like, fear, etc. etc. drive a car, ride a bike, etc. creates a continued response to an unconditioned stimulus making you react in a specific way to something that didn"t make ex. Youtube video - guy presses staples button and then shoots toy react that way before roommate with bb gun. Operant conditioning: b. f. skinner, applies to voluntary behaviour (diff from classical) Using rewards to increase the likelihood of repeating behaviour. Negative: rewarding a behaviour with the removal of aversive stimulus. Using punishment to decrease the likelihood of repeating the behaviour. Positive: punishing a behaviour with an aversive stimulus. Negative: punishing a behaviour with the removal of a favourable stimulus. In many situations, when you use punishment, you must use guidance of what to do instead.
