BUSI 1402 Lecture Notes - Lecture 8: Hubspot, Technorati, Sysomos

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Blogs: a blog is a web site, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order: blogs derives from <>. Http://blog. sysomos. com/ [sysomos business intelligence for social media] a must for information professionals! Is the content proliferation due to blogs a good thing or bad thing: blogs" authority http://technorati. com/what-is-technorati-authority/ Bloggi(cid:374)g about : basically anything, but mostly about, politics, business, culture. Excitement not about how much money business can make from blogging: but, how dramatically blogging is reshaping the world of business from top to bottom and create new sources of competitive advantage. It is primarily used as a marketing tool: blogs break down the barriers between companies and their customers. If you fudge or lie i(cid:374) a blog (cid:862)the (cid:374)egati(cid:448)e rea(cid:272)tio(cid:374) (cid:449)ill be so great that, whatever your intention was, it will be overwhelmed and (cid:272)rushed like a (cid:271)ug.

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