BUSI 1402 Lecture Notes - Lecture 10: Wikinomics, Marginal Cost, Freemium

• School: Carleton University
• Department: Business
• Course: BUSI 1402
• Professor: Haitham Tamim

Document Summary

Ground rules for reinvention: making wikinomics happen in your orgnaizations: do(cid:374)"t just (cid:272)reate. Curate a (cid:272)o(cid:374)te(cid:454)t to (cid:373)ake it easier for users: rethink the commons, let go, find and strengthen the vanguard. Vanguard: a group of people leading something: create a culture of collaboration, empower the net generation. Productivity: if we increase input and decrease output we will increase productivity. Productivity is the value of outputs produced divided by the value of inputs produced. Productivity has a direct impact on our standard of living. Productivity paradox, that computers would increase with produ(cid:272)ti(cid:448)it(cid:455). Busi(cid:374)ess model: ho(cid:449) (cid:455)ou"re go(cid:374)(cid:374)a (cid:271)e (cid:373)aki(cid:374)g (cid:373)o(cid:374)e(cid:455). Whats free: web software and services, some content. Fee to whom: users of the basic version. Advertising: whats free: content, service, software, and more. Cross subsidies: whats fre: any product tat entices you to pay to get something free. Zero marginal cost: whats free: things that can be distributw without an apprecitable cost to anyone.