TOUR 2P31 Lecture 11: Week 11

• School: Brock University
• Department: Tourism Studies
• Course: TOUR 2P31
• Professor: Hashimoto Atsuko

Document Summary

Managerial reasons- improvement of services and facilities, impressions of destinations. ** tourists may return or spread word of mouth. Satisfaction: is one of the key judgements that consumers make regarding tourism service. Atisfa(cid:272)tio(cid:374) is (cid:373)o(cid:396)e (cid:862)e(cid:373)otio(cid:374)s(cid:863) tha(cid:374) (cid:862)(cid:395)ualit(cid:455)(cid:863) a(cid:374)d (cid:862)(cid:448)alue(cid:863) Is (cid:448)ie(cid:449)ed as a(cid:272)ti(cid:448)e a(cid:374)d d(cid:455)(cid:374)a(cid:373)i(cid:272) (cid:862)(cid:373)allea(cid:271)le, e(cid:448)olutio(cid:374)a(cid:396)(cid:455) a(cid:374)d e(cid:448)e(cid:374) (cid:272)i(cid:396)(cid:272)uitous(cid:863) The particular characteristics of tourism have a notable effect on tourist satisfa(cid:272)tio(cid:374) i(cid:374)tangibility inseparability, heterogeneity and perishability. Satisfication is one of the key judgements that consumers make regarding tourism service. Satisifcation has (1) a congnitive and (2) an emotional component. Cs in tourism is not the same as cs in tangible products. Signifcant relationship among tourist satisfcation, intention to return and postive word of mouth. Tourism is a high-involvement, high-risk product to its consumers. Tourism is a product partly made up from the dreams and fantasies of consumers. Tourism is an extended product experience with no predictable critical evaluation point.