SPMA 1P91 Lecture Notes - Lecture 12: New Jersey Route 3, Metlife, Naming Rights

• School: Brock University
• Department: Sport Management
• Course: SPMA 1P91
• Professor: Nicholas Burton

Document Summary

21st ce(cid:374)tu(cid:396)(cid:455) po(cid:396)t ma(cid:374)age(cid:373)e(cid:374)t a(cid:374)d ma(cid:396)keti(cid:374)g : ca(cid:374) (cid:271)e (cid:272)o(cid:373)pli(cid:272)ated with huge money at stake. Do you (or your organization) have the necessary expertise to handle it all: consider, your city builds an arena. Who at city hall can manage it: you are the 1st overall pick. Can you negotiate a good contract: your college wants more licensing revenue. Who in the athletic department can negotiate all those deals: hiring an outside agency to handle it for you might be smart. The eight functions of sport management and marketing agencies: strategic planning &management, ex. Img can serve as a consultant for an ncaa div. I and needs help maximizing new revenue streams: sponsorship & licensing solicitation, ex. An agency found met life and sold them the naming rights to the nfl stadium in nj: event creation, management, &marketing, ex. Big corporation from asia wants to host a prestigious golf event, but pga (cid:449)o(cid:374)"t gi(cid:448)e the(cid:373) a tou(cid:396) stop.