SOCI 1F90 Lecture Notes - Lecture 8: Cultural Studies, Nuclear Family, Neoliberalism

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Institutions produce & disseminate information, images & sounds on large scale. Example: newspapers, tv, internet, radio, cinema. How are they shaping our society how are they playing a central role in how we live. Variety in ways of looking at the world: ideological points of view. How much are they generating: escapism. Cultural studies emerged britain 1950/1960s: influenced by social movements. Marxism culture & media are sites of ideology & propaganda: ownership & control dictate content, focus being on economics, reflecting the dominates class" interest, predict the effect on individuals in society. Critique too simplistic: need to consider culture within the media. Cs power/social class focus combined with culture as dynamic process: not static, never fully achieved like hegemony. Power is constituted through culture: gender, race, etc. all plays a role. People actively interpret messages only when engaging in the media. Traditional model sender/message/receiver: too simplistic, can"t see agency. Rather, dominant power relations/ideologies encoded in cultural texts.

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