PCUL 1F92 Lecture Notes - Lady Gaga, Exit Through The Gift Shop, Durham Cathedral
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________ is the stage in which a prototype is developed and amarketing strategy is outlined.
A. | Idea screening | |
B. | Business analysis | |
C. | Development | |
D. | Test marketing | |
E. | Commercialization |
Despite the amount of time and money spent on developing andtesting new products, a large proportion of new productintroductions fail because
A. | they simply do not offer any discernible benefit compared toexisting product. | |
B. | there is a poor match between product features and customerdesires | |
C. | there is an overestimation of the market size | |
D. | the price is too high or low | |
E. | all of the above |
Often small ventures are skeptical about entering the globalmarket because it:
A. | limits access to advanced technologies in less developedcountries. | |
B. | slows down the rate at which peopleâs living standardsincrease. | |
C. | involves various trade laws or tariffs. | |
D. | empowers governments to abuse the freedom and property of theircitizens. |