LABR 3Q92 Lecture Notes - Lecture 7: Neoliberalism, Digital Object Identifier, Heteronormativity

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Business directly linked to being a mother via a product or service (based on motherhood experiences) Role as a mom can be incorporated into the business. I(cid:374)(cid:272)reasi(cid:374)g fo(cid:272)us o(cid:374) e(cid:374)trepre(cid:374)eurship as (cid:862)solutio(cid:374)(cid:863) to pre(cid:272)arious/i(cid:374)se(cid:272)ure jo(cid:271) markets. Attempts to resolve problem of work-life balance. Blurring of work and home (enabled by social media) Social reproduction and production, private and public spheres intertwined. Reproduction and caring work (including domestic work) as site for capita; accumulation (turn this work into productive labour) Organized labour created conditions for family life in contrast to capitalism. 1st shift: construction of public/private division corresponding to work/home production/reproduction, women/men. 2nd shift: dual earner family as ideal (and second shift of (cid:449)o(cid:373)e(cid:374)(cid:859)s u(cid:374)paid la(cid:271)our at home) 3rd shift: reversal of home and work for many (especially for middle class women) housework tedious, paid work of self0fuflillment. 4th shift: line between home and work blurred. Shifts not chronological, several shifts co-exist at once.

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