HLSC 3P50 Lecture Notes - Lecture 7: Observational Learning, Peer Education, Reinforcement

• School: Brock University
• Department: Health Sciences
• Course: HLSC 3P50
• Professor: Miya Narushima

Document Summary

For effective, comprehensive, multi-level hp interventions, we need to combine: strategy 1: health communication, strategy 2: health education, strategy 3: settings/organizational development, strategy 4: community development, strategy 5: public policy development and advocacy. Goals: to develop health literacy, to motivate & change the beliefs, attitudes, and behaviours, goals partially overlapping with health education. A(cid:374) effe(cid:272)ti(cid:448)e (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) are e(cid:454)(cid:272)ha(cid:374)ges (cid:449)hi(cid:272)h are : clear, two ways, constructive, no distortion of message, all of the above. Sender source message channel receiver (target audience) outcome (destination) Understanding the audience, the channels, and its effects. The content & form of a message can influence audience response. 60% of canadian adults do not have the health literacy skills to adequately manage their health and health care needs. De(cid:448)elopi(cid:374)g health litera(cid:272)(cid:455) (cid:373)ea(cid:374)s si(cid:373)pl(cid:455) i(cid:373)pro(cid:448)i(cid:374)g the perso(cid:374)"s reading ability to search and read health related information: true, false.