COMM 2P15 Lecture Notes - Lecture 11: Content Analysis
13 Mar 2018
School
Department
Course
Professor
Document Summary
Content analysis: define the research problem, review the literature, select research method, select appropriate medium, design a sampling strategy (five aspects, define the unit of analysis. An aspect of the content that is relevant to your claim: should be specific, should be quantifiable. = gender ratio (m/f); measure screen time: who gets more screen time, who gets more of the punch lines, who gets more negative putdowns, measurable aspects. A) identifier categories: name of text, author of text, locations and date of production and/ or distribution, position of text within medium, e. g. , page numbers, time into broadcast program, size or duration of text. Analytical categories: respect, retaliation, wealth, sexism, willingness to fight, nihilism. Analytical categories: opinion on use of force, citizenship of author. Male or female: crate a code book. In other words, its how you take notes in content analysis. Coding: (n) process on converting qualitative data into generic codes (i. e. , symbols or numbers)
