COMM 2P15 Lecture 5: Content Analysis

• School: Brock University
• Department: Communication Studies
• Course: COMM 2P15
• Professor: Russell Johnston

Document Summary

Stages for every research method: define the research problem, review the literature, select research method, select appropriate medium. Ensure that you will collect the data you require. Empirically-content analysis of music medium- rap music(recorded songs: design a sampling stratergy. The entire population or entire universe of data. Practically use a fraction of all available data. The sample we select is representative of the entire universe or population. The fraction we select is representative of the entire population. 9(cid:1004)% hate losi(cid:374)g (cid:1005)(cid:1004) % do(cid:374) t (cid:272)are as lo(cid:374)g as (cid:271)eer is (cid:272)old. A sample of tweets only from the second group will not represent the majority of tweets. Conclusions based on the minority tweets will be wrong. Ensure your sample is representative of the entire population. To accomplish these goals, it helps to consider five aspects of your sampling strategy: time frame for the entire population of data. Limit selection to a time period relevant to your subject.