COMM 2P15 Lecture Notes - Lecture 19: Content Analysis

• School: Brock University
• Department: Communication Studies
• Course: COMM 2P15
• Professor: Russell Johnston

Document Summary

Qualitative research: involves data which is textual / visual. Requires data which is numerical / statistical. History: record of what has happened in the past (g. k clark, the critical historian, 1967) Policy: planned rules governing expectations for behavior; generally administrative: Can be public or private, formal or informal. Longitudinal: describing something which occurs over time: e. g. , trends or media effects. History and policy analysis: uses: understand how/ why something happened in the past. Knowing the past will help us understand the present: understand change. I(cid:373)pa(cid:272)t of tv o(cid:374) (cid:374)e(cid:449)s a(cid:374)d e(cid:374)tertai(cid:374)(cid:373)e(cid:374)t i(cid:374) (cid:1005)95(cid:1004)"s. Assumption- knowing the past will help us prepare for future: understand the past for its own sake (cid:862)the past is a differe(cid:374)t (cid:272)ou(cid:374)tr(cid:455)(cid:863) Presentist: a bias toward the present day that affects historical perspective. Study of magazines and start of consumer culture. Use past to justif(cid:455) prese(cid:374)t; defe(cid:374)d (cid:862)traditio(cid:374)s(cid:863) or (cid:862)(cid:272)usto(cid:373)s(cid:863) Systematic: carefully consider and account for all possible variations.