COMM 1F90 Lecture Notes - Lecture 1: Diegesis

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The things is we"re always activating genres as a way of making sense of media texts and the world itself. Genre is what we use to make sense of those texts. In the back of your mind, you use it. When you appraise something as good or bad, you"re situating a product within a genre. Groups of texts that share a set of conventional characteristics such as content narrative structure and visual style (pg. Genre is useful for everyone because everyone gets something different out of it. Audiences use genres,content producers use genres and ultimately industries use genre as well. Industries sue genres because it"s an easy way to create profit. According to the text, genres are powerful tools because different strokes for different folks. In terms of categories, some genres have sub-genres . Take for instance welcome to project rock , the organizing discourse is indicated by the genre.

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