MKTG1204 Lecture Notes - Lecture 11: Personal Selling, Americanization, Nonverbal Communication
Document Summary
Mktg1204 week 11 - culture, demographics and lifestyles. Important to remember that opportunities to understand and respond to cultural differences exist with the domestic market. Local news - firm"s product offerings and brands, to gauge the impact of local events on overall strategy. Desiree durrani (22135413: characteristics such as physical strength, stamina, youthful rigour and imagination are preferred, continued as the evolution towards industrialisation occurred, products designed and sold primarily for the young. Australasia environment-oriented values: traditionally have admired, cleanliness, change, performance, risk taking. Increased emphasise on security since the 1930s: but still remains highly valued in business, conquest of nature, viewed as to be overcome or improved. Australasia self-oriented values: hard work valued, strong bias for action, may be a lessening of self-gratification, but a very high personal debt - still shows aussies value immediate gratification, material orientation, humorous outlook.
