24220 Lecture Notes - Lecture 1: Abalone
Document Summary
**what is international marketing: the process of planning and undertaking transactions across national boundaries that involve exchange. Opportunities it gives to countries: economic advantage, opportunity for trade, economic multiplier, new jobs. Opportunities it gives to firms: additional growth from new markets, additional profits. Opportunities it gives to people: new jobs, growth of existing jobs. Opportunities it gives for trade relations: formal/informal contacts, go(cid:448)er(cid:374)(cid:373)e(cid:374)t to go(cid:448)er(cid:374)(cid:373)e(cid:374)t trade agree(cid:373)e(cid:374)ts (cid:894)(cid:373)akes (cid:858)rules(cid:859) for tradi(cid:374)g easier/cheaper, business to business contracts. Opportunities it gives for cultural exchange: better u(cid:374)dersta(cid:374)di(cid:374)g of (cid:858)(cid:449)ho(cid:859) (cid:449)e/(cid:455)ou are, closer political, commercial, personal relationships, tourism, sport, education exchanges, security. **benefits im brings case study: selling fresh tasmanian abalone to the japanese market in less than 24 hours** Vacuum pack in shell, in brine (freeze at (-) 18c) at 4pm each day. Restaurant market in japan abalone sold at very high prices.
