PSYC2013 Lecture Notes - Lecture 2: Automaticity, Intentionality, Controllability

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Automatic and nonconscious influences on social judgement and. Priming effects: social judgement & social behavior. We seem to always know why we do things. Our narrative brain may make up explanations that are concocted when unconscious influences played a part. Our psychological reactions from moment to moment are 99 and 44/100% automatic . The outcome of our decision by will is a fraction of a percent (hard to trust because we don"t know where the number comes from) Ex: please don"t read the next word to appear hello . It"s hard to look at the word but not to read it. It seems like an easy task but it"s not. Automaticity in soc-cog - main features: intention & awareness. Priming effect: the unintended influence of prior experience on judgement, thought, or behaviour. Priming techniques: the presentation of a stimulus that activates a concept in memory. One of the question was naming a gas station.

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