IBUS6002 Lecture Notes - Lecture 1: Emerging Markets

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Document Summary

The global business environment: political risks: instability and policy changes, rise of populism and revival of nationalist issues, economic environment: global competition, interdependencies, industries, technological environment, broader transnational issues e. g. , crime, terrorism, sustainability, social concerns and obligations. Global business management: multi-dimensional: the global context comprises many elements, what to do when faced with uncertainties / crises, how to tap the enormous amount of potentially relevant information, transferability of knowledge and skills to different contexts. Levels of management in the organization: senior executives, middle managers, technical, production, marketing: target markets: socio-economic composition and dynamics. Objectives of cross cultural management approach: systematically examine the effects of culture on management, study the extent and ways culture influence management, fi(cid:374)d out the (cid:858)u(cid:374)iversals(cid:859) a(cid:374)d the (cid:858)culture-specifics(cid:859) i(cid:374) (cid:373)a(cid:374)age(cid:373)e(cid:374)t.

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