MKTG1001 Lecture Notes - Lecture 10: Crowdsourcing, Business Analysis, Market Saturation
Document Summary
Mktg1001 lecture 10 promotion mix: personal selling; product life cycle; new product. Personal presentations (cid:271)(cid:455) (cid:271)usi(cid:374)ess(cid:859)s salesfo(cid:396)(cid:272)e fo(cid:396) the pu(cid:396)pose of making sales & building customer relationships. Two-way, person to person dialogue b/w prospective buyer & sellers. More effective than advertising in complex selling situations. Salespe(cid:396)so(cid:374)(cid:859)s jo(cid:271) remind, inform or persuade. Find customers (often the face of the company) Retail selling selling to ultimate consumers. Field selling b2b selling that takes place outside e(cid:373)plo(cid:455)e(cid:396)(cid:859)s pla(cid:272)e of (cid:271)usi(cid:374)ess, usuall(cid:455) i(cid:374) p(cid:396)ospe(cid:272)ti(cid:448)e (cid:272)usto(cid:373)e(cid:396)(cid:859)s pla(cid:272)e of (cid:271)usi(cid:374)ess. Using telephone as primary means of communicating with prospective customers. Inside selling b(cid:1006)b selli(cid:374)g i(cid:374) salespe(cid:396)so(cid:374)(cid:859)s pla(cid:272)e of business. Order taker a salesperson who is primarily responsible for writing up orders, checking invoices & assuring prompt processing of orders. Suggestive selling suggesting to a customer who is making a purchase that an additional item/service be purchases. An adaptive selling process tailors sales efforts & product offering to specific customer needs.
