BUSS1020 Lecture 2: Principles of Graphical Excellence
5 Jun 2018
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The graph should not distort the (information in the) data.
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The graph should not contain (too many) unnecessary adornments (sometimes referred to as
“chart junk” or “noise”).
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The scale on the vertical axis should (usually) begin at zero.
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All axes should be properly and clearly labeled.
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The graph should contain an informative title.
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The simplest possible graph should usually be used for a given set of data.
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The graph should contain the source of the data.
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3D graphs should have a meaningful 3rd dimension. Usually 2D is sufficient.
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Graphs should be used to objectively and clearly convey the message (i.e. relevant
information) in the data.
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Principles of Graphical Excellence
Wednesday, 14 March 2018
10:52 AM
Textbooks Page 1
Document Summary
The graph should not distort the (information in the) data. The graph should not contain (too many) unnecessary adornments (sometimes referred to as (cid:862)chart junk(cid:863) or (cid:862)noise(cid:863)). The scale on the vertical axis should (usually) begin at zero. All axes should be properly and clearly labeled. The simplest possible graph should usually be used for a given set of data. The graph should contain the source of the data. 3d graphs should have a meaningful 3rd dimension. Graphs should be used to objectively and clearly convey the message (i. e. relevant information) in the data.
