6355 Lecture Notes - Lecture 5: Dynamic Efficiency, Allocative Efficiency, Marginal Utility

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Perfect Competition
Market Structures
Economists group industries into four market structures:
o Perfect competition
o Monopolistic competition
Free entry and exit into the industry
o Oligopoly
Barriers preventing others from joining.
o Monopoly
The decision about which industry belongs to which market structure depends on three key
characteristics:
o The number of firs in the industry
o The similarity of the good or service produced by the firms in the industry
o The ease with which new firms can enter the industry
Perfect Competition
Assumptions:
o Many buyers and sellers
o All firms selling identical products
o No barriers to new firms entering the market
o Perfect information
Ideal model
Benchmark for efficiency
A Firm in Perfect Competition
Producers in a perfectly competitive market can sell as much output as they want at the
market price.
o The demand curve facing an individual firm is horizontal at the market price.
Have no incentive to increase or decrease price. They can sell as much as they want at the
horizontal market price.
Average and Marginal Revenue
Revenue for a firm in a perfectly competitive market
o Average revenue (AR): total revenue divided by the number of units sold.
AR = TR / Q
So AR = P x Q / Q = P
o Marginal revenue (MR): change in total revenue from selling one more unit.
MR = change in total revenue / change in quantity
Or MR = change TR / change Q
o A perfectly elastic demand curve P=MR=AR
Profit = Total revenue - total cost
A Firm in Perfect Competition
Determining the profit-maximising level of output
o The profit-maximising level of output is where the difference between total revenue and
total cost is the greatest
o The profit-maximising level of output is also where marginal revenue equals marginal
costs, or MR=MC
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Document Summary

Market structures: economists group industries into four market structures, perfect competition, monopolistic competition. Perfect competition: assumptions, many buyers and sellers, all firms selling identical products, no barriers to new firms entering the market, perfect information. They can sell as much as they want at the horizontal market price. Average and marginal revenue: revenue for a firm in a perfectly competitive market, average revenue (ar): total revenue divided by the number of units sold, ar = tr / q. Identifying profit or loss on the graph: profit = (p x q, profit / q - (p x q) / q - tc / q. Or: profit / q = p - atc, total profit = (p - atc)q. How a firm maximises profit in a perfectly competitive market. If p > atc, the firm earns economic profit. If p = atc, the firm breaks even. If p < atc, the firm experiences an economic loss.

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