MKTG3501 Lecture Notes - Lecture 11: Queensland Reds, Australian Paralympic Committee, Queensland Music Festival
Document Summary
The speaker for this week was dr fiona hawthorne from hummingbird house. (bio can be found in guest speaker bios) Dr hawthorne identified some key marketing problems that hummingbird house faced on entering the market. These are clearly aligned to establishing a competitive position and developing a strong marketing strategy moving forward. Their overarching marketing problem was how could hummingbird house establish need, create investment and build brand to establish a children"s hospice in qld . Both victoria and nsw had hospices and children and families from qld would travel to these for support, why was. Qld not providing this level of care and how could we start-up . Establishing the link between content and the presentation. The key elements of the presentation included: establish the need with key stakeholders, establish the message and developing a key brand message to target audiences: the families, the government, the donors and the medical profession.
