PSYC1001 Lecture Notes - Lecture 20: Thematic Apperception Test, Endorphins, Vaginal Lubrication
12 Jun 2018
School
Department
Course
Professor
Psychosocial motives
Sexual motivation
PSYCHOSOCIAL MOTIVES
Maslow’s hierarchy of needs
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Sequence of needs: most important needs are physiological
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Self-actualization (motivation to develop to our fullest potential)
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Basic needs (physiologically important) must be met before higher needs are activated
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Few individuals reach self-actualisation (self-actualisation is growth oriented, rather than deficiency motivated)
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Used to measure motivation techniques
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Writing the story behind the pictures –projective methods in which the person writing is projecting their
own motivation on the story (telling the subconscious motivation of person)
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Motives are largely unconscious; behaviour gives clues to motivation (Henry Murray)
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Thematic Apperception Test –look at picture 10 second then write out story behind it
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Need –recurrent concern for goal state
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Needs direct and energize
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Co-creator of thematic apperception test (TAT)
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To accomplish something difficult
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To excel one self
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To rival and surpass others
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To increase self-regard by the successful exercise of talent
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To do well, succeeds
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Unique accomplishment
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Doing something better for its own sake, for the intrinsic satisfaction of doing something better
Achievement imagery
Thoughts about performing some task well, of sometimes being blocked, of trying various means of
achieving and of experiencing joy or sadness contingent upon the outcome of the effort
David McClelland
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Need for achievement
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Having an impact on others through strong, forceful actions
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E.g. Nelson Mandela
Controlling, influencing, helping or impressing others
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Need for power
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Concern with establishing, maintain or restoring friendly relations
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Positive feelings about groups or persons
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Friendly, nurturing acts
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Need for affiliation
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Need for achievement, affiliation and power
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7C - Motivation and Emotion
Wednesday, April 18, 2018
2:02 PM
PSYCH 1001 Page 1
Friendly, nurturing acts
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People high in the need for achievement
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Hard workers
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Excel at challenging tasks
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Persons high in the need for power
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Effective leaders
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People high in the need for affiliation
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Good team players
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Good friends and romantic partners
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What do needs relate to?
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People discuss how much they agree on a scale of 1-7 to self-report achievement motive
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I set difficult goals for myself, which I attempt to reach
I enjoy relaxation wholeheartedly only when it follows the successful completion of a substantial piece
of work
I work like a slave at everything I undertake until I am satisfied with the results
I enjoy work as much as play
Reported agreement with the following
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Self-reported achievement motive
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People are not aware of their needs (unconscious motives)
Self-reports do not correlate with TAT needs
Needs cannot be measured by self-report
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TAT need for achievement predicts long-term entrepreneurial success and other long term
unconstrained behavioural tends
Self-reported value for achievement predicts task effort and success when individuals are told they
must do well
Self-reports of needs likely reflect values or conscious motives
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The situation can increase a person’s need for achievement, power or affiliation
First identified as states(not traits)
Needs can be traits or states
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Measurement of needs
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Positive numbers –tendency to approach
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Negative numbers –tendency to avoid
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Ach –achievement
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Go for moderately challenging and diagnostic tasks (success of 50%) to know more about themselves
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Easy tasks – do not approach because doesn’t give them intrinsic motivation
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Difficult tasks –fear of failure and bad feeling
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(Blue) People high in need for achievement
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Negative segment of graph –but if forced to engage in the task, do the mirror opposite of people high in
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(Red) People want to avoid all achievement contact
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PSYCH 1001 Page 2
Document Summary
Sequence of needs: most important needs are physiological. Basic needs (physiologically important) must be met before higher needs are activated. Self-actualization (motivation to develop to our fullest potential) Few individuals reach self-actualisation (self-actualisation is growth oriented, rather than deficiency motivated) Thematic apperception test look at picture 10 second then write out story behind it. Motives are largely unconscious; behaviour gives clues to motivation (henry murray) Writing the story behind the pictures projective methods in which the person writing is projecting their own motivation on the story (telling the subconscious motivation of person) To increase self-regard by the successful exercise of talent. Doing something better for its own sake, for the intrinsic satisfaction of doing something better. Thoughts about performing some task well, of sometimes being blocked, of trying various means of achieving and of experiencing joy or sadness contingent upon the outcome of the effort. Having an impact on others through strong, forceful actions.
