MARK1012 Lecture Notes - Lecture 1: Internal Communications
Document Summary
Set of activities and processes or creating, capturing, communicating, delivering and exchanging o erings that have value for customers and the society. 4 ps of marketing : product, promotion, place, price. Its not only about all of them separately, but also how they interact with one another to enrich this concept of marketing and creation of value. E. g product and place - toyota wouldn"t set up a branch next to furniture stores but rather next to other car brands. The fundamental purpose of marketing is to create value by developing a variety of o erings, including goods, services and ideas, to satisfy customer needs. Everything has a price but it isn"t always monetary, could be time or energy. How to get the right product to the right customer at the right time. If not done properly, will result in poor sales and pro ts.
