MGMT3102 Lecture Notes - Lecture 9: Telephony, Disruptive Innovation
Document Summary
Mgmt3102 lecture 9 the role of innovation. Introducing a new technology in a new market context radical new technologies with continuous innovation (e. g. digital telephony, leds and many others. The innovators fallacy cause of failures: the tendency to stay close to mose demanding customers, listen to the best customers. Invest where returns are the highest: pursue large markets, rake in more revenue, hence overshoot and lay their own trap, such a tendency creates conditions for disruptive technologies, major new growth opportunites in emerging markets. Innovation for emerging markets: driven by pull model: unmet needs of masses due to weakness in infrastructure/instituions in emerging economies present opportunities for innovation/creative solutions, banking, health care underdeveloped in rural/semi urban areas, telecommunications / ict. Disruptive innovation: concept by christensen (1997, no breakthrough innovations, do not serve mainstream markets initially. Innovation for a niche set of customers who are poorly served by exisiting products/services and would otherwise be left out of the market.
