MGMT3001 Lecture Notes - Lecture 4: Resource-Based View, Competitive Advantage, Value Chain

• School: UNSW, UNSW Sydney
• Department: Management
• Course: MGMT3001
• Professor: Janiswardrop

Document Summary

Organisational resource: tangible resource, plant and machinery / technology, physical buildings. Intellectual: resource based view: resources that are unique and inimitable are the true source of competitive advantage. Human resources are matched to the strategy of the organisation. Collective learning" in the workplace is a strategic asset that rivals find difficult to replication. Two determinants: competitive pressures, changing lifestyle preference and career patterns. Costs: can cope with variations in demand, supplement permanent workers, used to replace permanent employees, can be engaged for short periods, workforce is harder to manage, potential negative self image for. Increased cost to the state employees: self fulfilling dynamic low skilled workers for low status, less skilled jobs. Organisational culture, the : rituals, ceremonies and common language, shared norms, dominant values, philosophy/approach towards employees and customers, the rules for getting ahead in the organisation, the physical environment.