MGMT1101 Lecture Notes - Lecture 12: Multinational Corporation, Change Impact Analysis, International Business
Document Summary
Globalisation: to understand the global business environment in which multinationals operate. International business consists of all commercial transactions that take place between two or more countries: transaction: trade of values between two parties (buyer and seller) Impact analysis of likely effects on firms: used by firm to decide, where to produce and where to sell products. The mnes: to define the multinational enterprise (mne) Economic environment: to assess the economic development of countries and the market attractviness of developing/emerging markets, to understand the impact of economic risk, to analyse and compare national economies in terms of risks/attractiveness. Technological environment: to understand the role of technological change and the knowledge revolution, to understand the role of mne"s in generating and transferring technology, to understand the significance of intellectual property protection and trips. Foreign exchnage: foregin exchange market and development, how foreign exchange rates are determined, the range and nature of financial risks for mne"s, strategies for financial risk management.
