PSY1022 Lecture Notes - Lecture 10: Norm (Social), Attitude Change, Lifesaving
15 Aug 2018
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Identify common and effective persuasion techniques, and how they are exploited by pseudoscientists: distinguish prejudice and stereotypes as beliefs from discrimination as a behaviour. Identify some of the causes of prejudice, and describe methods for combating it. Causes of bystander non-intervention: why we don"t help. After all, plenty of other people could have helped too. In one study, bystanders helped a person with a cane 95% of the time, but helped an obviously drunk person only 50% of the time. Experienced staff weren"t affected: enlightenment effect: learning about psychological research can change real-world behaviour for the better. Aggression: why we hurt others: psychologists have pinpointed a host of situational influences on human aggression. Students from southern states were more likely than students from other states to react with a boost in testosterone and to display aggressive behaviour against another confederate. The fact that attitudes are correlated with behaviours doesn"t meant they cause them.
