MKC1200 Lecture Notes - Lecture 6: New Product Development, Product Classification, Toothpaste
30 Aug 2018
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Document Summary
Week 6 - product and branding online lectures. Warranties/roadside assistance, wifi connectivity: potential, things that can be part of the expected or augmented product, eg. Buying a cheap car: core need - cost effective transport, product classifications, product life cycle, new product development, adoption of new products, branding, packaging and labelling, managing products. Shopping products: take a bit of time to consider, walk past one shop to go to another shop, eg. Clothes shop or furniture shop: convenience products - supermarkets/servos. Impulse products - chewing gum/chocolate bar: emergency products - don"t plan to buy eg. umbrella when its raining. Specialty products: take a lot of care in buying, drive right across the side of town, eg. Services and supplies: business services, maintenance, repair and operating (mro) supplies, paper/pens. Video 3: product life cycle: not all products go through the same life cycle.
