SCI2010 Lecture Notes - Lecture 3: Press Release, Body Language, Curate
25 May 2018
School
Department
Course
Professor
Lecture 1 – Old and New Media
• How to use social media in professional context
• What makes good communication
o Need to be heard
o Attention – interesting
o Know target audience – appeal
The News Cycle
Communicating with Journalists
• Why are you doing it?
o Looking for investors – funding (private or government)
o Great platform
• Who do you want to reach?
• What is your message?
• How can you get your message out?
o Social media – blog, Youtube
o Press release → media outlets
o Contacts – TV and radio
o Get into a Monash publication
o Invite journalists to events
• Why would media call you for comment?
o Credibility
o Check with expert
o Heard about your scoop
o Nobel prize
• Goals of using social media
o Interests
o Personal
o Employment
o Politics
Building your On-line Profile
find more resources at oneclass.com
find more resources at oneclass.com
