ECC1000 Lecture Notes - Lecture 9: Fixed Investment, Market Power, Variable Cost

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Long Run
ATC in Short Run and Long Run Costs and Returns to scale
Long run: all factors are variable
Can increase/decrease plant sizes
Economies of scale (increasing returns to scale
): long run ATC falls as output
increases
Result of specialisation of skills with increased production
Constant returns to scale - long run ATC remains flat
Diseconomies of scale (decreasing returns to sale
) - long run ATC increases as
output increases
Company is too big so coordination becomes difficult
Week 9 To do: Read Chap 14, Complete Aplia test by Sunday 23:30
Firm Entry and Exit 2014-15
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Profit Maximization and Market Structure
Profit Maximisation: A General rule
Profit = TR - TC
𝚷 = TR - TC
TR = price * quantity sold
R = Pq
Affect to profit when a firm sells an extra unit
Cost changes by MC = ΔTC/Δq
Revenue changes by MR: ΔTR/Δq
If MR > MC, to increase profit increase output
Cannot be at max profit output because you can increase profits by increasing
output
If MR < MC, to increase profit decrease out
Profit Maximisation where MR = MC
True for ALL firms in ALL market structures
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Market Structure Overview
Competition, Entry Barriers and Market Power
1. Competitive Intensity
a. Ceteris Paribus, the more firms, the greater the competition
b. Competition is more intense when firms compete on price
2. Barriers to Entry
a. Any force that prevents firms from entering a new market
i. Legal entry: copyrights; patents
ii. Large fixed investment: high fixed costs
iii. Monopoly over inputs
iv. Monopoly over distribution network
v. (Illegal) anti-competitive practices
3. Market Power
a. A firm’s ability to raise price without losing much sales (captive customers)
Conditions for a Competitive Market
1. Many sellers and buyers -- each seller is small relative to market demand
2. Identical goods (from buyers point of view)
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