ECF1100 Lecture Notes - Lecture 8: Average Cost, Marginal Product, Marginal Cost

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Profit is the total revenue minus total cost. Economists normally assume that the goal of a firm is to maximise profit and they find that this assumption works well in most cases. When a cost involves money flowing out of the firm, it is called an explicit cost. The opportunity costs of resources owned and used by the firm (or its owners) are i(cid:373)pli(cid:272)it (cid:272)osts; for e(cid:454)a(cid:373)ple, the opportu(cid:374)it(cid:455) (cid:272)ost of a(cid:374) e(cid:374)trepre(cid:374)eur"s la(cid:271)our. Entrepreneur invests ,000 of her savings in a factory. If this money had instead been deposited in a savings account paying. 5 per cent interest, the entrepreneur would have earned ,000 per year. An economist views the ,000 in forgone interest as a cost. An accountant, however, will not show this ,000 as a cost because no money flows out of the business to pay for it. Short run: period of time during which at least one of the firm"s inputs is fixed.

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