BMS1052 Lecture Notes - Lecture 8: Mutual Appreciation, Erving Goffman, George Lakoff

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Understand what is meant by positive face" and negative face". Know how redress strategies are used to mitigate face-threatening acts. A more thorough discussion of how linguistic signs are used for politeness strategies: critiques of brown & levinson. Criticism of brown & levinson - focus on ftas at the expense of other contextual factors, its de-contextualization and oversimplification of language use, is conceptualization of face and its linking of indirectness to politeness. The building of positive relationship through mutual caring and assistance over time is important, and is usually accompanied by the expression of mutual appreciation and praise. Problem: brown & levinson equate indirectness with politeness. The relationship between these two processes differs from culture to culture. For instance, in japanese discourse there is a closer link between politeness and indirectness than in american or arabic cultures. Researcher suggests that polish societies is sometimes perceived as being generally.

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