ATS3760 Lecture Notes - Lecture 4: Codebook, Content Analysis, Web Traffic

• School: Monash University
• Department: Arts - ATS
• Course: ATS3760
• Professor: Caron Dann

Document Summary

Frame theory and the role of media coverage in shaping arctic discourse. Schema of interpretation e(cid:454)plai(cid:374) a(cid:374)d pro(cid:448)ide a (cid:858)perspe(cid:272)ti(cid:448)e(cid:859) to a(cid:374) i(cid:374)di(cid:448)idual confronting a series of events or information. Fra(cid:373)es highlight so(cid:373)e aspe(cid:272)ts of realit(cid:455) (cid:449)hile e(cid:454)(cid:272)ludi(cid:374)g other ele(cid:373)e(cid:374)ts(cid:859) a(cid:374)d su(cid:272)h an understanding of framing as a tool for organizing or sorting reality is a key aspect of the theory. Frames focus on what will be discussed, how it will be discussed and above all, how it will not be discussed. Frame is useful tool in journalism: patterns of cognition, interpretation, and presentation, of selection and emphasis and exclusion (can be understood as a story line) Research has also focused on the impact of frames and agendas on public support for government policy: e. g. , the 9-11 terrorist attacks were framed by news media as both criminal acts and as acts of war. ), and policy solution (should the perpetrators be killed or tried in court?)