SOC279 Lecture Notes - Lecture 6: Product Placement, Proceedings Of The National Academy Of Sciences Of The United States Of America, Marxism
Document Summary
* case study: political economy of media 1. * review of last week: key idea: mediated sociality. * a social situation in which individuals are linked together in a process of communication and symbolic exchange. * story and hierarchy of what is seen to be important, presentation of information. * sociology of news: 4 w(cid:1685)s and h formula: * avoid the why because people have different perspectives, trying to avoid bias. * media is like transport, because it"s just transportation of information from a sender to a receiver. * news, for example, simply reports facts, just says "what happens(cid:1689) * hence the invisibility of medium in this model (cid:1680) the medium is insignificant (if all it does is carry information from one place to another) * communication itself relates more to words such as "community(cid:1689), "making meanings common" (rather than just transport)
