BU1105 Lecture 8: Lecture 8 - Writing for the Web
6 Feb 2019
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Document Summary
Describe how a mosaic form of page design enhances web based communication. Discuss ways to structure, write and present scannable content appropriate to web audiences. The range of organisational functions fulfilled by websites include: Interacting with and building relationships with customers and other stakeholders. Writing for a web audience: mosaic page design. "users of the web do not read at all - they merely skim and scan, picking out salient pieces, rarely reading extended blocks of text" Mosaic form - a non linear approach to the design of information facilitated by hyperlinks that enable navigation around and between web pages. Enables audiences to interact easily and quickly with the website and its content. Web writers also need to consider design elements such as; symbols and graphics, colour preferences, site features, content language and site accessibility. A primary function for online writing is to communicate clearly and concisely.
