TSM3501 Lecture Notes - Lecture 4: Pest Analysis, Cash Flow, Lead Time
8 May 2018
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MODULE 4: CREATING AN EVENT
Developing a Concept:
Must consider –
• Audience
• Finance
• Timing (Lead time, season, day, time of
week/day) Duration
• Event Stakeholders
How to create an event:
• Determine the purpose
• Identify who you want to attend
• Consider the best time
• Decide the best place
• Brainstorm the event concept
• Develop the event concept and theme
• Cosider the developet of a WOW factor
for the event
Event Creation – 5 W’s:
• Why are we putting on the event?
• Who do we want to come to the event?
• When is the best time to stage the event?
• Where is the best place to stage the event?
• What concept or idea will best serve the
purposes of the event?
Viability of the event:
• PESTLE
• Competition
• Regulation (requirements, councils, permits, access, parking, traffic, noise, capacity)
• Marketing (advertising, publicity, ticket management)
• Community Impact (indirect or direct)
• Risk (weather, technical failure, performance cancellation, transport crisis, accidents)
• Revenue & Expenditure (cash flow, profit vs. loss, outgoings vs. income)
Theme:
• Should be linked to purpose
• Be compatible with guests and be respectful
Staging the event:
• Accessibility (legalities, building codes, lifts, surfaces, entries & exits, doorways & doors, floors, toilets,
signage, transport, parking, footpaths, ramps & stairways)
• Inspection of event site (cleanliness, markings, maintenance, lighting, perimeters, waste disposal
provided, entries & exits clearly marked, non-slip stairs, compliance)
• Event plans (Parking, public transport, entrances, exits, emergency access/procedures, disability access,
information booths, toilet facilities, Stages, food stands/catering/food and beverage, lost & found, first
aid, emergency procedures, zoning of areas)
• Stakeholder Needs
• Event Design
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Must consider : audience, finance, timing (lead time, season, day, time of week/day) duration, event stakeholders. Identify who you want to attend: determine the purpose, consider the best time, decide the best place. Theme: should be linked to purpose, be compatible with guests and be respectful. Staging the event: accessibility (legalities, building codes, lifts, surfaces, entries & exits, doorways & doors, floors, toilets, signage, transport, parking, footpaths, ramps & stairways) Location: hire cost, access by public transport, parking service and facilities provided. Interior design: hard and soft furnishings, branding, practicalities and safety. Suppliers: reliable suppliers, reliable products, business relationship. Information communications technology (ticketing, lighting, communication, pos, event timing etc: proven systems, suppliers (hire or buy?, on-site service, back-up system, cost vs- need vs- reliability. Catering: size and scale, quality, variety, price, opportunity to generate income, styles of service (buffet, plated meals, food stalls) Research: convention and visitor bureaus, venue publications and directories, destination brochures, trade journals, event venues.
