MKTG2032 Lecture Notes - Lecture 2: Microfinance, High Tech, Temporary Work

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Ngo"s dependence on donations poor sustainability of their programs. Failure of free market system in addressing social inequality and creating sustainable and vibrant communities: for profit-economic value creation and maximizing shareholders value. In bop, social enterprises are an important development actor. Initiatives that attempt to address social issues through market-based solutions and are not totally dependent on funding and grants . They are initiated to solve some social problem. They generate revenue to cover at least part of their expenses (and plan for self- reliance) Social entrepreneurs create social progress by engaging in: a process of continuous innovation, adaptation and learning, acting boldly without being limited by resources currently in hand. Social entrepreneurship is "a phrase well suited to our times , combining the "passion of a social mission with an image of business-like discipline, innovation, and determination commonly associated with, for instance, the high-tech pioneers of. Social entrepreneurship focuses on innovative solutions and resourcefulness.

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