ECON1101 Lecture Notes - Lecture 3: Cover Charge, Price Elasticity Of Demand, Butters Stotch

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Econ1101- Week 3
Demand elasticities !
Suppose you play in a band. Your band has a steady gig
with a bar that gives you the cover charge without
taking a cut. You and your band are interested in
increasing the money you make from this gig and are
talking about changing the
cover charge.
Elasticity !
Elasticity is a measure of how
much buyers and sellers
respond to changes in market
conditions !
We can look at the elasticity
of:!
Demand !
Supply"
Cross-price !
Income etc. !
Inelastic demand !
Demand is inelastic if quantity demanded is not very
responsive to changes in prices. !
!
Elastic Demand !
Demand is elastic if quantity demanded is relatively
responsive to changes in prices. !
If 𝜀𝜀𝐷𝐷 >1, then the demand for the good is considered
to be elastic – the percentage change in the quantity
demanded is larger than the percentage change in price. !
If 𝜀𝜀𝐷𝐷 <1, then the demand for the good is considered
to be inelastic – the percentage change in quantity demand
is less than the percentage change in price. !
If 𝜀𝜀𝐷𝐷 = 1, then the demand for the good is
considered to be unit elastic – the percentage change
in quantity demand is equal to the percentage change
in price. !
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Things that determine elasticity is the close substitutes —> Availability
-a good being a necessary vs a luxury good
-Inelasticities is seen when teams become a habit e.g. cigarettes
-Definitions of the markets also determines the elasticity of a good
-The time horizon also aects the substitute ability —> whether the price increase
last a longer time
e.g. Suppose you play in a band. Your band has a steady gig with a bar that gives you the cover
charge without taking a cut. You and your band are interested in increasing the money you make
from this gig and are talking about changing the cover charge.
Should you increase it or decrease it? Increase !
Total expenditure and
demand elasticity !
Total expenditure- how much
consumers pay/ producers receive
from sales —> total revenue !
TE= P*Q !
TE= Po(Qo)!
TE1= P1(Q1) !
Increase price —> decrease Qd
(elasticity decrease total expenditure )
but increase in price means that for
the units do purchases spend more
increase total expenditure \!
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