HTM 2454 Chapter Notes - Chapter 18: Delphi Method, Swot Analysis, Conversion Marketing

• School: Virginia Tech
• Department: Hospitality and Tourism Management
• Course: HTM 2454
• Professor: Z Xiang

Document Summary

Systematic, impartial designing: travel research covers all aspects of travel environment. Foundation for developing tourism strategy and marketing plan: making decision making more efficient, sources of data, primary. Scientific: types of tourism research (397, economic impact of tourism. In local, reg, nat, and international environments: consumer/tourist behavior research, potential/current visitors to describe decision process in choosing destination. Futures research: delphi technique, policy formulation and destination design, destination vision research, consensus based description for 20-50 years into the future, destination managers set policies and programs vision -> reality. Social impact research: counterpart of economic impact research. Salary, employee satisfaction, effectiveness, conditions, skills requirements, level of education: brand studies, how consumers view a brand & attributes, & awareness, preferences, usage, demand estimation and forecasting, approximate level of demand for g/s. S/l range forecasts for arrivals, expenditures and sales: product research, what products and packages of g/s can be developed and assesses consumer reaction. Idea generation, product design, required technology: mr and analysis.