MASC 210 Chapter 1-2: PR Chpt 1&2notes
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), draft news releases, maintain cooperative relationships with the media: pr managers: review/write news releases, sponsor cooperative events, clarify organization"s goals, observe social/economic/ political trends effecting their organization. Also, internal communications like company newsletters, helping financial managers with reports, etc. Influence of the internet: the growth and spread of social media and internet access has led to a major increase in the need for public relations, the global alliance estimates that 3 million people around the world. Alignment of organization"s interests with the public"s: two-way communication: pr includes the art of listening and engaging with the public expressing opinions/concerns/ideas etc, management function: pr involves counseling, problem solving, Diversity within the field: the basic 6 step process is manifested in a large variety of ways and roles, ex. / counseling, research, media relations, publicity, employee/member relations, community relations, public affairs, government affairs, Essential career skills: writing and research, planning and problem solving, business and economic competence, and expertise in social media.
