MASC 210 Chapter Notes - Chapter 3: Corporate Communication, List Of Recognized Higher Education Accreditation Organizations
Document Summary
Ethics and values: ethics: how one should behave, values: how one does behave, pr professionals are expected to use ethical approaches, persuasive techniques and actions should be truthful and objective. The public relations society of america (prsa: largest pr organization in the world, headquarters in ny, 22,000 members across 110 chapters nationwide, top 4 responsibilities include media relations, writing and editing, marketing. Communications, and corporate communications: holds workshops, seminars, meetings, 2 major periodicals, and sponsors the. Prssa (parent organization of prsa: largest pro organization in world, national publication called forum, sponsors a national case study competition. The international public relations association (ipra: 3rd largest pr organization, headquarters in london, mission includes providing intellectual leadership. Professional codes of conduct: codes for specific situations include internet transparency, video news. Releases, financial information, corporate practice: changing practitioner mindsets: pr practitioners and professionalism, standardized curriculum: pr as academic discipline and commission of public.
